First, watch this short video that I’ve made for you.  Then just skip to our membership page (free) or keep reading to learn more about Google.

Google Search Engine Optimization

An index has a single purpose: it allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word.  These are Google’s algorithms.

When a person requests a search on a keyword or phrase, the Search Engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first.

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your Search Engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month.

Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high Search Engine positions on your own.

Ask the Search Engine optimization company you are considering for a report that shows your Google rankings for a period of at least six months. Remember: Search Engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your Search Engine positions. That company must also be able to adjust its strategy in the event that Search Engine rankings drop.

Search Engine marketing is an on-going process.

Using Keywords

Using keywords correctly in your internet marketing is a very important part of your online marketing as it relates directly to your search engine ranking.  In other words, what page your site lands on when keywords are entered into Google search engines.

Keywords are based on your main business topic should be determined before creating your website.  Why?  It is important that the keywords chosen are part of the heading and description of your page to increase your SEO ratings.

Keywords should also be found throughout the content.  The keywords are a reflection of the theme and intent of the page.  Often search engines give more weight to the beginning of the page.  Keywords should be spread throughout your text but not overused as they can then be detrimental to your rankings.  Your text should be relevant to the subject matter and sound normal to the average user.

Keywords should always be used within your links.  The linking text or anchor text is what the people click on to get to another page or resource.  That text including the preceding phrases and following phrases needs to be chosen carefully.  If you are linking to your company page within a blog or some other page, it should be the anchor text.  For example, if I am selling green widgets, then my anchor text should be specifically green widgets.  The phrases following may describe or say something about my green widgets that include keywords or phrases.  Google may give you extra points and can mean the difference of being on the first page or listed at all.

LocalNetConnect can do this research for you and make recommendations on your best keywords.

Keeping up with a Blog

A blog is essentially a webpage that is maintained by an individual. What that individual does is post “Blogs” or daily logs on that webpage about anything: sports, news, personal interest, whatever it doesn’t really matter what the subject is about.

Then other people can read these Blogs or add their own comments to the thread.  In the case of an off-line business, you want to keep your potential customers up with what is new and happening in your business.  If links lead back to your website from “your blog” they are called backlinks.  If they happen to be from an authoritative site, your Google score increases.

Can your LocalNetConnect make your blog posts for you?

Writing Articles that can lead traffic to your site.

Writing articles and submitting them to ezines with links back to your webpage is a great way to increase the Google score for your site.  Google considers articles to be authoritative sites so it looks really good to have articles linking back to your site.  They must be relevant articles providing the reader with valuable information that will encourage them to clink on your links at the bottom of the article so they can get more information.

Articles provided by your LocalNetConnect can give you great backlinks

Keeping up with Twitter

Many people still consider Twitter to be little more than an annoyance.  However, those who have embraced this new means of communication have found it to be extremely valuable in their business.

“It’s lame” is one reaction that sticks in my head. After all, if you don’t have any friends on Twitter and you see people talking about what they had for lunch you can easily draw that conclusion on first look. But the experiences I’ve had, along with many other people, on Twitter, show that it’s far from the simplistic “it’s lame” first impression. There’s companies, like Zappos or Dell on Twitter. I’ll never forget doing my taxes in HR Block and getting a Tweet from an HR Block employee who was working thousands of miles away. There’s fire departments, like Los Angeles, who are using Twitter to report what their department is responding to. There are political candidates, or their staffs anyway, who are using it to push info out but I’ve met two Congressmen who actually are using Twitter themselves.

Since this reformation of the marketplace is being powered by the New Media, it looks like it‘s all about technology. And that intimidates most people. But don‘t allow yourself to be fooled.

Let your LocalNetConnect save you lots of Tweet time.

People, participation, and persuasion are generating the Revolution.

Okay, so these are just a few of the tasks that you need to do to maintain your #1 place in the Google Search Engine.

Do you have time for these as well as all of the other tasks that your LocalNetConnect service can do for you efficiently each month?